Main Categories
Campaign
- Tech and Telecommunications
- Banking and Financial Products
- Food Service
- Leisure, Wellness, & Entertainment
- NGO's, Gov't Institutions, Advocacies
- Food and Beverage
- Home Care
- Healthcare and Pharmaceuticals
- Campaign and Service for Good
Digital Craft
- Visual and Audio Excellence
- Innovation and Bleeding Edge
- UX and Functional Excellence
Effectiveness
- Engagement
- Utility
- Awareness
- Sentiment Improvement
- Acquisition
- Creativity in Data
- Lead Generation/Database
- Sales
Program / Service
Campaign & Service for Good
- Brands
- Not-for-profit
Program & Service
- Automotive & Fuels
- Beverages - Non-Alcoholic
- Corporate Image
- Entertainment & Leisure
- Health & Wellness
- Internet & Telecom
- Restaurants
- Packaged Food
- Retail
Effectiveness - Campaign Context
- Digital Activation
- Online to Offline Campaign
- Product or Service Launch
- Small Budget Campaign
- Entertainment
- Influencer Marketing-based
- Music-based campaign
- OMNI Campaign
- Sustainable Campaign
Effectiveness - Campaign Result
- Awareness & Engagement
- Conversion
- Customer Relationship & Loyalty
- Reputation Management
- Awareness and Engagement
- Brand Lift
- Customer Relationship and Loyalty
Craft
- Digital Illustration Campaign (set of 3 or more)
- Digital Illustration Single
- Innovative Use of Technology
- Music / Sound Design Campaign (set of 3 or more)
- Music / Sound Design Single
- Video / Moving Image Campaign (set of 3 or more)
- Video / Moving Image Single
Product & Service
- Beverages - Alcoholic
Effectiveness - Campaign Results
Tech Innovation
- Branded Experience
- Commerce
- Creator & Influencer Marketing
- Data, including Customer Intelligence & Analytics
- Digital Media
- Direct, including Customer Relationship Marketing
- Entertainment, including Gaming
- Omnichannel
- Pivot Innovation of the Year
- Small Budget
- Search
- Social
- UX/UI
- 2201 Direct (including Customer Relationship Marketing)
- 2202 Commerce
- 2203 Entertainment (Including Gaming)
- 2204 Branded Experience
- 2205 Omnichannel
- 2206 Social
- 2207 Search
- 2208 Data (Including Customer Intelligence and Analytics)
- 2209 Creator and Influencer Marketing
- 2210 Small Budget
- 2211 UX/UI
- 2212 Digital Media
- 2301 Direct Marketing & CRM
- 2302 Commerce
- 2303 Entertainment (Including Music, Films, Live Streaming, Events)
- 2304 Branded Experience
- 2305 Omnichannel
- 2306 Social
- 2307 Search
- 2308 Data (Including Customer Care & Analytics)
- 2309 Creator & Influencer
- 2310 Small Budget
- 2311 UX/UI
- 2312 Digital Media
- 2313 Gaming - New for 2023
- 2314 Applied Innovation in Traditional Media - New for 2023
- 2315 Emerging Channels & Experiences - New for 2023
- 2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
- 2316 Digital Production (Production of Static and Moving Image
- 2311 User Experience & User Interface
- 2403 Entertainment
- 2406 Social
- 2410 Small Budget
- 2402 Commerce
- 2404 Branded Experience
- 2412 Digital Media
- 2413 Gaming
- 2416 Digital Production
- 2405 Omnichannel
- 2411 User Experience & User Interface
- 2414 Applied Innovation in Traditional Media
- 2401 Direct Marketing & CRM
- 2407 Search
- 2408 Data
- 2409 Creator & Influencer
- 2415 Emerging Channels
- 2417 Audio - New for 2024
- Direct Marketing & CRM
Special Category
- 2214 The Purple Boomerang Presented by Investing in Women
- 2215 The Blue Impact Boomerang Presented by Meta Philippines
- 2216 The White Boomerang
- 2218 The GrabAds Super App Boomerang
- Digital Leaders
- 2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
- 2422 The White Boomerang for Pivotal Innovation