Unicorn

2O25 Shortlist

CategoryBrandAgencyTitle
Direct Marketing and CRMChowkingPropel ManilaLabuchi
Direct Marketing and CRMSpotifySVENSpotify BALASA
Direct Marketing and CRMCebu Pacific AirLeo ManilaTravel Buddies
Direct Marketing and CRMColgate Palmolive Philippines Inc.Colgate Palmolive Philippines Inc.Palmolive Sari Sari Squad
Direct Marketing and CRMMayaMaya PhilippinesHijacking the HIjacker
CommerceMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
CommerceVinFast PhilippinesShoppertainment Live Inc & Magis Communications ManilaVinFast PH: From Add to Cart... to Add to Car — The Unbound Drive
CommercePhilippine Blockchain WeekTony &Fishblock
CommerceGalderma Philippines, Inc.MullenLowe TREYNACetaphil TikTok Shop Launch
CommerceGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “SHAPPS”
Small BudgetMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
Small BudgetMcDonald's PhilippinesLeo ManliaPlaying the Games
Small BudgetMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Small BudgetScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
Branded ExperienceMcDonald's PhilippinesLeo ManilaNight Classroom
Branded ExperienceJiang Nan Hotpot RestaurantGigilMichelle Lyn
Branded ExperienceScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
Branded ExperienceGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
Branded ExperienceJohnnie WalkerGigilSpin the Bottle
Branded ExperienceChowkingPropel ManilaThe Chowking Chao Face
Branded ExperienceMaya Philippines, Inc.Dentsu Creative Manila#SaveWithMaya : The Ultimate Big Winner in Banking
Branded ExperienceGrabNuWorks Interactive Labs, Inc.Grab Communi-Kit
Branded ExperienceUnilever PhilippinesPublicis MediaCloseup Bandersnatch: When Fresh Breath Took the Lead Role
Branded ExperienceMcDonald's PhilippinesVML ManilaMcDonald's SuperFan Quest
Branded ExperienceJollibeeGigilJOY METER
Branded ExperienceNetflixGigilJUMP ROPE EXPERIENCE
SocialMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
SocialGrabGigil5-Star Eats
SocialNestle Philippines (KitKat)VML ManilaKitKat Please Hesitate
SocialChowkingPropel ManilaThe Chowking Chao Face
SocialPERF Restaurants, Inc.Dentsu Creative PhilippinesBK Real Feels
SocialMcDonald's PhilippinesLeo ManilaPlaying the Games
SocialHavaianasGigilEarth Day Post
SocialChowkingPropel ManilaLABUCHI
SocialNestle Philippines (KitKat)VML ManilaKitKat Blue Screen of Death
SocialMandaue Foam Home StoreGigilSTEAL
SocialMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
SocialMindNation PhilippinesDentsu Creative PhilippinesLearn To Pause
SocialGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
SocialMcDonald's PhilippinesLeo ManilaArches Everywhere
SocialRC ColaGigilMIRACLE
SocialDefensil Antibacterial SoapGigilGerm Z
SocialScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
SocialJiang Nan Hotpot RestaurantGigilMichelle Lyn
Creator and InfluencerKlookGigilThesis Defense
Creator and InfluencerNestlé Philippines, IncMinotaurPLUS MAGGI
Creator and InfluencerMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
Creator and InfluencerDemocratic Insights GroupDentsu Creative ManilaPattyLiz for Partylists
Creator and InfluencerGrabGigil5-Star Eats
Creator and InfluencerScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
Creator and InfluencerMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Creator and InfluencerJiang Nan Hotpot RestaurantGigilMichelle Lyn
Creator and InfluencerLagundex Cough MedicineGigilThe Best Endorser
GamingNestlé Philippines, Inc.MinotaurPLUS MAGGI
GamingMcDonald's PhilippinesVML ManilaMcDonald's After Party: Unwind
GamingNetflixGIGILJump Rope Experience
Digital ProductionPhilippine Commission on WomenTribal Worldwide PhilippinesFamily Business: Play
Digital ProductionONE Asia Creative AwardsGigilMake Them Regret It
Digital ProductionGabriela, The National Alliance of WomenDentsu Creative PhilippinesBlackout Vows by Gabriela
Digital ProductionGrabGigil5-Star Eats
Digital ProductionMandaue Foam Home StoreGIGILSTEAL
Digital ProductionRC ColaGigilMIRACLE
Digital ProductionSpotifySVENSpotify BALASA
Digital ProductionMindNation PhilippinesDentsu Creative PhilippinesLearn To Pause
Audio / Voice and Sonic BrandingMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Audio / Voice and Sonic BrandingMonde Nissin CorporationPublicis JimenezBasicNissin Butter Coconut "Anti-Commercial Commercials"
OmnichannelUnilab Inc.Over the MoonREXIDOL FORTE: WORDS FOR PAINS
OmnichannelJollibeePropel ManilaJolly Christmas Tours
OmnichannelUnilever PhilippinesPublicis MediaRedefining Queens: Cream Silk’s Movement of Women Empowerment
OmnichannelUnilab Inc.Publicis JimenezBasicALLERTA FROM HACHOOO! TO HAHAHA!
OmnichannelUnilever PhilippinesPublicis MediaRexona Men Ice Cool: The Coolest of All Time
OmnichannelG-Xchange, IncPublicis JimenezBasicGCash "G20 Anniversary Campaign"
OmnichannelNestlé Philippines - NescaféWPP Media - OpenmindGisingin ang Mundo (Awaken your World)
OmnichannelG-XCHANGE, INC.Universal McCann#GSafeTayo Entertainingly Serious
OmnichannelJollibee Foods CorporationPublicis JimenezBasicJollibee "JolliBini"
OmnichannelGrabExpress, Inc.Publicis JimenezBasicGrabFood “Food Speak”
OmnichannelNestle - MiloWPP Media - OpenmindMILO 60TH ANNIVERSARY
OmnichannelGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
OmnichannelUnilever PhilippinesPublicis MediaDove Peptide Bond Repair: Where Hair Repair Becomes Art
OmnichannelChowking PhilippinesDentsu Creative PhilippinesChowking OohlalaLauriat
Applied Innovation in Traditional MediaUnilever PhilippinesPublicis MediaAXE Fine Fragrance Collection: The First-Ever Scented Murals
Applied Innovation in Traditional MediaCloseupGigilPerspective Billboard
Applied Innovation in Traditional MediaGinebra San Miguel, Inc.IdeasXMachina HakuhodoGSMI "Obra Maestra"
Applied Innovation in Traditional MediaMang Inasal Philippines, Inc.WPP MediaCaptain America
Applied Innovation in Traditional MediaChowking PhilippinesDentsu Creative PhilippinesChowking Fried Siopao: Your Next Pao-Borito
Digital MediaPhilippine AirlinesPropel Manila#PRsGoFurther for Filipino Olympians and Paralympians
Digital MediaG-Xchange, Inc.Universal McCann#GSafeTayo Entertainingly Serious
Digital MediaYamaha PhilippinesDentsu Creative PhilippinesThe Fastest Ad Ever
Digital MediaGalderma Philippines, Inc.MullenLowe TREYNACetaphil TikTok Shop Launch
Performance MarketingJollibee Foods CorporationWPP MediaJollibee's Holiday Conversion Engine: A Performance Marketing Playbook
SearchRiteMED Philippines, Inc.MullenLowe TREYNARiteMED RiteSearch
DataLevel InfiniteMinotaurTurning McDonald's Branches Into Esports Tournament Arenas
DataFresh N’ Famous Foods Inc.- Greenwich (Jollibee Group)WPP MediaGreenwich Pizza: Using Data to Beat the Discount Trap
DataChowking PhilippinesWPP Media (mHive)Closing the Loop: How Chowking Proved TikTok Ads Drive In-Store Visits
DataChowking PhilippinesWPP Media (mHive)Chowking: From Data Blind Spots to Precision Targeting with Conversational Ads
Emerging Channels & ExperiencesJollibeeGigilJoy Meter
Emerging Channels & ExperiencesGlobe TelecomWPP MediaPERSONALIZING ROAMING WITH GENSCALE AND DYNAMIC CREATIVE OPTIMIZATION
2025 Boomerangs