Unicorn

2O25 Shortlist

CategoryBrandAgencyTitle
Digital Marketing and CRMSpotifySVENSpotify BALASA
Digital Marketing and CRMChowkingPropel ManilaLabuchi
Digital Marketing and CRMColgate Palmolive Philippines Inc.Colgate Palmolive Philippines Inc.Palmolive Sari Sari Squad
Digital Marketing and CRMMayaMaya PhilippinesHijacking the HIjacker
Digital Marketing and CRMCebu Pacific AirLeo ManilaTravel Buddies
CommerceMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
CommerceVinFast PhilippinesShoppertainment Live Inc & Magis Communications ManilaVinFast PH: From Add to Cart... to Add to Car — The Unbound Drive
CommercePhilippine Blockchain WeekTony &Fishblock
CommerceGalderma Philippines, Inc.MullenLowe TREYNACetaphil TikTok Shop Launch
CommerceGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “SHAPPS”
Small BudgetScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
Small BudgetMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
Small BudgetMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Small BudgetMcDonald\'s PhilippinesLeo ManliaPlaying the Games
Branded ExperienceNetflixGigilJUMP ROPE EXPERIENCE
OmnichannelUnilever PhilippinesPublicis MediaDove Peptide Bond Repair: Where Hair Repair Becomes Art
OmnichannelGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
Branded ExperienceJollibeeGigilJOY METER
OmnichannelNestle - MiloWPP Media - OpenmindMILO 60TH ANNIVERSARY
Branded ExperienceMcDonald\'s PhilippinesVML ManilaMcDonald's SuperFan Quest
Branded ExperienceUnilever PhilippinesPublicis MediaCloseup Bandersnatch: When Fresh Breath Took the Lead Role
Branded ExperienceGrabNuWorks Interactive Labs, Inc.Grab Communi-Kit
OmnichannelG-XCHANGE, INC.Universal McCann#GSafeTayo Entertainingly Serious
Branded ExperienceMcDonald\'s PhilippinesLeo ManilaNight Classroom
OmnichannelChowking PhilippinesDentsu Creative PhilippinesChowking OohlalaLauriat
Branded ExperienceMaya Philippines, Inc.Dentsu Creative Manila#SaveWithMaya : The Ultimate Big Winner in Banking
OmnichannelNestlé Philippines - NescaféWPP Media - OpenmindGisingin ang Mundo (Awaken your World)
Branded ExperienceChowkingPropel ManilaThe Chowking Chao Face
Branded ExperienceJohnnie WalkerGigilSpin the Bottle
OmnichannelG-Xchange, IncPublicis JimenezBasicGCash "G20 Anniversary Campaign"
Branded ExperienceGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
OmnichannelUnilever PhilippinesPublicis MediaRexona Men Ice Cool: The Coolest of All Time
Branded ExperienceScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
OmnichannelUnilab Inc.Publicis JimenezBasicALLERTA FROM HACHOOO! TO HAHAHA!
OmnichannelUnilever PhilippinesPublicis MediaRedefining Queens: Cream Silk’s Movement of Women Empowerment
Branded ExperienceJiang Nan Hotpot RestaurantGigilMichelle Lyn
OmnichannelJollibeePropel ManilaJolly Christmas Tours
OmnichannelUnilab Inc.Over the MoonREXIDOL FORTE: WORDS FOR PAINS
Applied Innovation in Traditional MediaUnilever PhilippinesPublicis MediaAXE Fine Fragrance Collection: The First-Ever Scented Murals
SocialMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Applied Innovation in Traditional MediaCloseupGigilPerspective Billboard
SocialJiang Nan Hotpot RestaurantGigilMichelle Lyn
Applied Innovation in Traditional MediaGinebra San Miguel, Inc.IdeasXMachina HakuhodoGSMI "Obra Maestra"
SocialScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
SocialDefensil Antibacterial SoapGigilGerm Z
Applied Innovation in Traditional MediaChowking PhilippinesDentsu Creative PhilippinesChowking Fried Siopao: Your Next Pao-Borito
SocialRC ColaGigilMIRACLE
SocialMcDonald\'s PhilippinesLeo ManilaArches Everywhere
SocialGlico PhilippinesDentsu Creative PhilippinesPocky Philippines “PockySabi”
SocialMindNation PhilippinesDentsu Creative PhilippinesLearn To Pause
SocialMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
SocialMandaue Foam Home StoreGigilSTEAL
SocialNestle Philippines (KitKat)VML ManilaKitKat Blue Screen of Death
SocialChowkingPropel ManilaLABUCHI
SocialHavaianasGigilEarth Day Post
SocialMcDonald\'s PhilippinesLeo ManilaPlaying the Games
SocialPERF Restaurants, Inc.Dentsu Creative PhilippinesBK Real Feels
SocialChowkingPropel ManilaThe Chowking Chao Face
SocialNestle Philippines (KitKat)VML ManilaKitKat Please Hesitate
SocialGrabGigil5-Star Eats
Digital MediaPhilippine AirlinesPropel Manila#PRsGoFurther for Filipino Olympians and Paralympians
Creator and InfluencerJiang Nan Hotpot RestaurantGigilMichelle Lyn
Digital MediaGalderma Philippines, Inc.MullenLowe TREYNACetaphil TikTok Shop Launch
Creator and InfluencerLagundex Cough MedicineGigilThe Best Endorser
Digital MediaYamaha PhilippinesDentsu Creative PhilippinesThe Fastest Ad Ever
Creator and InfluencerScoliosis PhilippinesMullenLowe TREYNAScoliosis #StripesFitCheck
Digital MediaG-Xchange, Inc.Universal McCann#GSafeTayo Entertainingly Serious
Creator and InfluencerMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Creator and InfluencerGrabGigil5-Star Eats
Creator and InfluencerDemocratic Insights GroupDentsu Creative ManilaPattyLiz for Partylists
Creator and InfluencerMarine Wild Life of the PhilippinesMullenLowe TREYNAAnimals For Animals
Creator and InfluencerNestlé Philippines, IncMinotaurPLUS MAGGI
Creator and InfluencerKlookGigilThesis Defense
Performance MarketingJollibee Foods CorporationWPP MediaJollibee's Holiday Conversion Engine: A Performance Marketing Playbook
SearchRiteMED Philippines, Inc.MullenLowe TREYNARiteMED RiteSearch
GamingNestlé Philippines, Inc.MinotaurPLUS MAGGI
GamingMcDonald\\\'s PhilippinesVML ManilaMcDonald's After Party: Unwind
GamingNetflixGIGILJump Rope Experience
DataLevel InfiniteMinotaurTurning McDonald's Branches Into Esports Tournament Arenas
Digital ProductionMindNation PhilippinesDentsu Creative PhilippinesLearn To Pause
Digital ProductionSpotifySVENSpotify BALASA
DataFresh N’ Famous Foods Inc.- Greenwich (Jollibee Group)WPP MediaGreenwich Pizza: Using Data to Beat the Discount Trap
Digital ProductionRC ColaGigilMIRACLE
DataChowking PhilippinesWPP Media (mHive)Closing the Loop: How Chowking Proved TikTok Ads Drive In-Store Visits
DataChowking PhilippinesWPP Media (mHive)Chowking: From Data Blind Spots to Precision Targeting with Conversational Ads
Digital ProductionMandaue Foam Home StoreGIGILSTEAL
Digital ProductionGrabGigil5-Star Eats
Digital ProductionGabriela, The National Alliance of WomenDentsu Creative PhilippinesBlackout Vows by Gabriela
Digital ProductionPhilippine Commission on WomenTribal Worldwide PhilippinesFamily Business: Play
Digital ProductionONE Asia Creative AwardsGigilMake Them Regret It
Emerging Channels & ExperiencesJollibeeGigilJoy Meter
Audio / Voice and Sonic BrandingMonde Nissin CorporationMullenLowe TREYNALUCKY ME! TICNAP NOTNAC
Audio / Voice and Sonic BrandingMonde Nissin CorporationPublicis JimenezBasicNissin Butter Coconut "Anti-Commercial Commercials"
Emerging Channels & ExperiencesGlobe TelecomWPP MediaPERSONALIZING ROAMING WITH GENSCALE AND DYNAMIC CREATIVE OPTIMIZATION
2025 Boomerangs